Kendal is a retirement community in Lexington, Virginia, 2445. The community lives on a 90-acre property composed of 65 houses, 70 apartments, 30 cottage rooms, community and administrative buildings, and a health clinic. Its residents are predominately retirees in the later third of their lives, but the property hosts many types of people daily from clinic employees to construction workers and delivery drivers. It’s a lively neighborhood; Residents often walk the property with friends or pets. The trouble is, the single road connecting Kendal to the rest of town is busy and dangerous. The road is on a steep hill and there are no sidewalks, so residents and traffic are forced to share it. Despite efforts to calm the traffic speed, like a custom “19 MPH” speed limit sign, vehicles travel down Kendal Dr at unsafe speeds (> 40 mph in some cases) frequently, according to residents and staff. Due to their interest in keeping their land natural, homey, and accessible or emergency vehicles, there are no sidewalks, speed humps, or road lines. Our task is to quantify the problem and design a solution that mitigates the risk of traffic-based incident. The first phase is to identify as much as we can about the problem: gathering data on vehicle speed, volume, type, time of day and direction, and pedestrian behavior. The second phase is to use this data, along with what we know about the needs and wants of our stakeholders, to inform a strategy for calming the traffic and making Kendal a safer place to walk.